Anyone growing up in the early to mid 1950’s know the lure of the “Premium inside” or the anxious wait for the mailman to bring that special offer from your favorite TV or Radio show.
Premium giveaway’s have been with us since the turn of the century when baseball player cards were included in tobacco products. Early radio captivated a generation with premium giveaways from their Lone Ranger, Jack Armstrong, Tom Mix and Little Orphan Annie show offers. It was a natural progression for the kids who grew up with 1950’s television to be part of the cereal premium generation.
Now almost 50 years later, those “free” in the box and “just 25 cents and a box top” toys are in demand. The following pages will document some of the great offers from the Space Opera shows of that time period. Feel free to join in with any comments, graphics or "rare" items you may have . Contact the Academy with any updates or corrections.
Ralston Chex- Space Patrol